Question 1

What is IntentWave?

Accepted Answer

IntentWave is the pixel and software inside the Adcellerate program. It identifies the shoppers on your store who consent, adds people shopping brands like yours and intent signals from our identity graph, and turns that into an audience you own.

Question 2

How is the free audience built?

Accepted Answer

From three sources: your own site visitors that IntentWave identifies with consent, people shopping competitor and similar brands, and intent signals from our identity graph. Real people, not modeled guesses.

Question 3

Is it really free?

Accepted Answer

Yes, for qualified brands. The audience is the proof. Once it beats your own audience, we talk about the paid program. There is no card or media budget needed to get the audience itself.

Question 4

Who qualifies?

Accepted Answer

US Shopify or Shopify Plus brands doing $1M+ a year, spending $10K+ a month on ads (mostly Meta), running Klaviyo, with an average order value around $60 or more. We confirm revenue in Shopify on the first call.

Question 5

Which channels do you run?

Accepted Answer

Meta and Klaviyo lead. TikTok Ads and Google support them: audiences proven on Meta move into TikTok Ads, and push to Google as Customer Match.

Question 6

Do you do TikTok Shop?

Accepted Answer

No. We run TikTok Ads only, with audiences that have already proven out on Meta.

Question 7

How do you handle consent and privacy?

Accepted Answer

The pixel goes live with a consent banner and privacy policy in place. Only visitors who consent are identified.

Question 8

What does the program cost?

Accepted Answer

Pricing is covered on the discovery call. The program runs 90 days to start, then ongoing. Your media budget is paid separately.

Question 9

How long until something is live?

Accepted Answer

Two calls. Call one is discovery and qualification. Call two installs the pixel and connects your Meta account. Your first audience is built in week one.

Question 10

What is an agent-ready store?

Accepted Answer

AI agents like Meta’s Muse, ChatGPT, Perplexity and Copilot can now browse Shopify catalogs, and Muse can check out with Shop Pay. We check how they read your product data, attributes, pricing, policies and checkout, then fix what gets in the way.

Question 11

Do you guarantee results?

Accepted Answer

No. We ask you to test our audience against your best one and judge it on sales. Every result we quote is from our own accounts.

Question 12

What kinds of brands have you worked with?

Accepted Answer

Beauty devices, home fragrance, luxury and resale, high-ticket wellness, apparel, supplements and automotive parts.

Question 13

What if I already have an agency?

Accepted Answer

Then you have something to test against. Many brands come to us after an agency: rising CAC, results they can’t verify, carts that vanish. We run Meta and Klaviyo on audiences you own and report sales you can tie to real people.

Question 14

IntentWave, Adcellerate, Persistent.id. What’s what?

Accepted Answer

Adcellerate is the growth program. IntentWave is the pixel and software inside it. Persistent.id is the parent company and the audience data behind both.

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