# IntentWave

> IntentWave identifies the shoppers on your Shopify store who are ready to buy, with consent, and turns them into a high-intent audience you own. It brings shoppers who leave back through Klaviyo flows and Meta, TikTok Ads and Google audiences. Free for qualified brands. IntentWave is the pixel and software inside the Adcellerate growth program, from Persistent.id.

## Category
IntentWave is consumer (B2C) identity resolution and audience software for ecommerce. It is sold to Shopify and Shopify Plus brands (the customer is a business that sells to consumers), and it identifies those brands' consumer shoppers, with consent.

## What IntentWave does
- Reveals who is abandoning your store: the pixel matches shoppers who consent to a real profile (name, email, location, intent score).
- Tracks the products each shopper viewed or added to their cart, tied to that profile.
- Retargets them with personalized Klaviyo abandon cart, welcome, win-back and upsell flows, with their name and the exact product they left.
- Brings them back to buy, and credits the order to the flow so you can see the revenue it recovered.
- Builds high-intent audiences from shoppers identified on your store, people shopping brands like yours and intent signals from an identity graph, loaded into Meta and usable in Klaviyo, TikTok Ads and Google.
- Checks and fixes how AI shoppers (Meta's Muse, ChatGPT, Perplexity, Copilot) read a Shopify store: product data, attributes, pricing, policies and checkout.

## Who it is for
US Shopify and Shopify Plus brands doing $1M+ a year in sales, spending $10K+ a month on ads (mostly Meta), running Klaviyo, with an average order value of around $60 or more.

## Pages
- [Home](https://intentwave.com/): the full overview.
- [Identify shoppers](https://intentwave.com/#intentwave): put a name to abandoned carts.
- [Retargeting flows](https://intentwave.com/#retargeting): Klaviyo flows with the shopper's name and product.
- [Audience builder](https://intentwave.com/#audiences): describe the audience in plain English and get a list.
- [AI shoppers](https://intentwave.com/#agent-ready): agent-ready stores.
- [How it works](https://intentwave.com/#how-it-works): from lost visitor to recovered order.
- [Success stories](https://intentwave.com/#results): results from our own accounts.
- [The program](https://intentwave.com/#program): the Adcellerate growth program.
- [Who it's for](https://intentwave.com/#fit) and [FAQ](https://intentwave.com/#faq).

## Blog
- [All articles](https://intentwave.com/blog)
- [Abandoned Cart Email Flows for Klaviyo: What to Send and When](https://intentwave.com/blog/abandoned-cart-email-flows-klaviyo): A practical blueprint for Klaviyo abandoned cart flows on Shopify, with timing, message ideas and the metrics to watch, plus how to reach shoppers who never gave an email.
- [B2C vs B2B Identity Resolution: What Is the Difference?](https://intentwave.com/blog/b2c-vs-b2b-identity-resolution): B2B identity resolution matches visitors to companies. B2C identity resolution matches them to individual consumers. See how they differ and which one ecommerce brands need.
- [Cart Abandonment: Why Shoppers Leave and How to Win Them Back](https://intentwave.com/blog/cart-abandonment-guide): Roughly 7 in 10 online carts are abandoned. Learn why shoppers leave, how to measure the damage and the fixes and follow-ups that bring them back.
- [How to Identify Anonymous Website Visitors on Shopify, With Consent](https://intentwave.com/blog/identify-anonymous-website-visitors-shopify): Most Shopify visitors never give you an email. Here is how anonymous visitor identification works, what you need in place and how to put it to use.
- [How to Choose a Website Visitor Identification Tool for Ecommerce: 9 Questions to Ask](https://intentwave.com/blog/visitor-identification-tools-buyers-guide): A buyer's guide to website visitor identification for Shopify brands. Nine questions on consent, matching, integrations, proof and cost to ask before you commit.
- [What Is First-Party Data? Why Consent Makes It Work](https://intentwave.com/blog/what-is-first-party-data): First-party data is information you collect directly from your own customers and visitors. Learn the types, why it matters now and how to collect it with consent.
- [What Is Identity Resolution? A Plain-English Guide for Ecommerce Brands](https://intentwave.com/blog/what-is-identity-resolution): Identity resolution connects anonymous store visitors to real customer profiles. Learn how it works, what data it uses and how Shopify brands put it to work, with consent.
- [What Is Remarketing? Definition, Examples and How It Works for Shopify Brands](https://intentwave.com/blog/what-is-remarketing): Remarketing re-engages people who already showed interest in your store. Learn how it works, the channels involved and how to set it up responsibly.

## Results (from our own accounts)
- Lumara: 21% lower cost per sale; +53% revenue, month over month. Same account, same creative. Lumara swapped broad interest targeting for IntentWave audiences and changed nothing else, so the lift came straight from the people in them.
- Constant Contact: 305,042 new contacts in 90 days; 3x more leads from the same website. Millions of people visit, compare plans and leave. IntentWave asks each one for consent and turns the people who agree into contacts Constant Contact can nurture into trials.

## Frequently asked questions
### What is IntentWave?
IntentWave is the pixel and software inside the Adcellerate program. It identifies the shoppers on your store who consent, adds people shopping brands like yours and intent signals from our identity graph, and turns that into an audience you own.

### Is IntentWave a B2B or B2C platform?
IntentWave is built for B2C ecommerce. Our customers are Shopify and Shopify Plus brands that sell to consumers, and the people IntentWave identifies are those brands’ shoppers, only with their consent.

### How is the free audience built?
From three sources: your own site visitors that IntentWave identifies with consent, people shopping competitor and similar brands, and intent signals from our identity graph. Real people, not modeled guesses.

### Is it really free?
Yes, for qualified brands. The audience is the proof. Once it beats your own audience, we talk about the paid program. There is no card or media budget needed to get the audience itself.

### Who qualifies?
US Shopify or Shopify Plus brands doing $1M+ a year, spending $10K+ a month on ads (mostly Meta), running Klaviyo, with an average order value around $60 or more. We confirm revenue in Shopify on the first call.

### Which channels do you run?
Meta and Klaviyo lead. TikTok Ads and Google support them: audiences proven on Meta move into TikTok Ads, and push to Google as Customer Match.

### Do you do TikTok Shop?
No. We run TikTok Ads only, with audiences that have already proven out on Meta.

### How do you handle consent and privacy?
The pixel goes live with a consent banner and privacy policy in place. Only visitors who consent are identified.

### What does the program cost?
Pricing is covered on the discovery call. The program runs 90 days to start, then ongoing. Your media budget is paid separately.

### What is consumer identity resolution?
It connects the anonymous visitors on your store to real customer profiles, with consent: a name, an email and the products they viewed. IntentWave does this for Shopify brands, then uses the profiles to trigger Klaviyo flows and build Meta audiences.

### How long until something is live?
Two calls. Call one is discovery and qualification. Call two installs the pixel and connects your Meta account. Your first audience is built in week one.

### What is an agent-ready store?
AI agents like Meta’s Muse, ChatGPT, Perplexity and Copilot can now browse Shopify catalogs, and Muse can check out with Shop Pay. We check how they read your product data, attributes, pricing, policies and checkout, then fix what gets in the way.

### Do you guarantee results?
No. We ask you to test our audience against your best one and judge it on sales. Every result we quote is from our own accounts.

### What kinds of brands have you worked with?
Beauty devices, home fragrance, luxury and resale, high-ticket wellness, apparel, supplements and automotive parts.

### What if I already have an agency?
Then you have something to test against. Many brands come to us after an agency: rising CAC, results they can’t verify, carts that vanish. We run Meta and Klaviyo on audiences you own and report sales you can tie to real people.

### IntentWave, Adcellerate, Persistent.id. What’s what?
Adcellerate is the growth program. IntentWave is the pixel and software inside it. Persistent.id is the parent company and the audience data behind both.

## Company and contact
IntentWave is built by Persistent.id (https://persistent.id). Adcellerate is the growth program; IntentWave is the pixel and software inside it.
Email: hello@intentwave.com
Apply for a free audience: https://ad-funnel-scan.netlify.app/ (a short application, about 30 seconds).